Later in spring however, the figure was becoming more sparse to find when the shelves were updated slowly with a He-Man figure that had an Stylized H-symbol, that fans have later dubbed as the "asterisk"-symbol (*).
Over at He-Man.org, fans asked about this change and Jeremy Padawer of Mattel's Entertainment Marketing answered:
When the debut of the new toy line was delayed, Mattel had the opportunity to go back and stew over every detail of the new line. When you think about it, Superman has his classic "S", Batman has his notable bat symbol, but what did He-Man have?Which boils down to Mattel most likely wanting new symbol they could trademark and use.
Now, when a new generation looks upon He-Man, they will see a symbol that they will recognize. And in the years to come, when people see the stylized "H" they will say "That's He-Man!"
Early storyboard-artworks also show for the animated series that artists' were using the cross-symbol before Mattel finalized their plan to change the symbol.
In a future blog-post I will show another art-piece that had the symbol changed...